Omamori, Striving for Success During the COVID-19 Pandemic
Running an F&B business during the COVID-19 pandemic is definitely a challenge. Omamori, a buffet Japanese restaurant, has had its fair share of challenges as a result of the COVID-19 pandemic. Watch how they were
able to adapt to these challenges below.
Omamori was first opened in 2019 by four owners, who each had different visions for Omamori. Eventually, they agreed to unite their visions to offer high-quality beef at an affordable price. Omamori prioritizes quality consistency of the food and also service in their restaurant.
Maximum Enjoyment for a Low Price
Eating all-you-can-eat Japanese barbeque isn’t cheap, and even when it is, the quality of meat and restaurant service isn’t always great. However, Omamori focuses primarily on the meat quality and service that they offer in their restaurant. Most of the beef served in Omamori is imported from the US or Australia. Thus, customers can enjoy good quality meat at a low price, and even have sambal matah on the side!
Online Adaptation During the COVID-19 Pandemic
Ever since the first lockdown in Jakarta, Omamori’s sales have decreased by 80%. The lockdown has restricted people from going out, and that has posed a significant issue to all F&B businesses. Omamori needed to find a solution fast so that their business could survive even during the lockdown. That’s when Weni, one of the owners of Omamori, found iSeller.
How iSeller Helps Omamori
The most useful iSeller feature to Weni is the online ordering feature. Through this feature, Omamori was able to have a website created automatically for them, without needing to code herself. iSeller online ordering also allows customers to order, check out, and choose the delivery service straight from the website. Furthermore, the website is integrated to the POS system used in their physical restaurant, and also to the iSeller Admin App, where transaction data can be tracked in real-time from a smartphone.
The on-site iSeller POS also uses a simple transaction system, where customers are able to pay via many popular digital payment apps. This minimizes direct contact between humans, which is essential during the COVID-19 pandemic.
"I am happy with my experience with iSeller, especially because our sales have gone up by 1.5 to 2 times… our employees can be more effective and productive."
iSeller Features that help Omamori the most
iSeller Online Ordering
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Create your own website, zero coding required
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Complete suite of sales and marketing tools
iSeller POS
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User-friendly
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Quick and easy checkout process
iSeller Admin App
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Get a full detailed report of the business
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Accessible anytime and anywhere
Benefits after using iSeller
Increased Sales
Efficiency
0%-0%
After shifting more into the online business industry, Omamori has increased their sales by 1.5-2x more than when the pandemic started. Furthermore, the iSeller Admin App helps identify which products are more popular and which ones aren’t, so Omamori can focus more on the products that sell more. Prior to using iSeller, Omamori used WhatsApp for online orders. After using iSeller, their staff has also increased efficiency due to the POS system.